Sales and Lead Qualification
Respond to new enquiries while they are still interested.
Leads cool quickly. We contact new enquiries promptly, ask the qualifying questions you define, and pass the right opportunities to your sales team with clear notes. We also run structured outbound campaigns such as renewals, win backs and customer surveys, following the calling rules that apply in each market.
What changes for you
The outcomes this service is designed to deliver.
Faster first contact
Enquiries from your website and campaigns are followed up promptly rather than waiting in an inbox.
Better qualified pipeline
Your sales team receives leads with the information they need to decide what to do next.
Clear campaign reporting
You see contact rates, outcomes and reasons for loss, not just call counts.
Scope
What is included.
- Follow up of inbound web and campaign enquiries
- Qualification against criteria you define
- Meeting booking for your sales team
- Renewal, win back and survey campaigns
- Do not call and consent checks before campaigns run
- CRM updates after every conversation
How automation and people share the work
Automation
- Triggers immediate follow up when a new enquiry arrives
- Captures structured answers to qualifying questions
- Schedules call backs at times that suit the prospect
People
- Hold consultative conversations with prospects
- Handle objections and nuanced questions
- Judge when an opportunity is ready for your sales team
The exact balance is agreed with you. Some clients prefer every conversation to be handled by a person.
How it runs
From first conversation to steady operation.
- 01
Define your ideal lead
We agree qualification criteria, messaging and what a good handover looks like.
- 02
Prepare scripts and lists
Call guides are written and approved, and contact lists are checked for consent and suppression.
- 03
Run the programme
Agents and automation work the leads, updating your CRM as they go.
- 04
Refine with results
We review conversion and feedback with you and adjust scripts and targeting.
A good fit for
Who this service tends to suit.
- B2B technology companies
- Home and property services
- Financial and professional services
Related industries: Home Services, Financial Services, Professional Services
Questions
Sales and Lead Qualification: common questions.
Do you follow telemarketing rules?
Can you work inside our CRM?
Your customers deserve better. Let’s make it happen.
Tell us about your customers, your volumes and the hours you need covered. We will come back with a clear recommendation and a written proposal.